Friday, July 15, 2016

You go girls!



The Olympics are rapidly approaching, and marketers are ready.  Word has it that the women will be winning most of the American medals.  And sales to women are driving the profits of sportswear companies, so it's no surprise that they are mounting a major effort for the event.

Here's Simone Biles for Nike...




Ronda Rousey for Reebok...




And, Allison Schmitt for Adidas...



So, what do you think?  Do any of them make you want to buy something?  Will they make anyone else want to?  Which one?  Why?


Mahoney, S. (2016, July 13)  Reebok, Nike, Adidas Unleash Mighty Women.  mediapost.com.  Retrieved July 14, 2016, from
http://www.mediapost.com/publications/article/280178/reebok-nike-adidas-unleash-mighty-women.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=94626

2 comments:

  1. I'd buy NIKE. Made me want to be a female athlete way more than the others.

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  2. The Nike ad definitely is empowering for women athletes. The balance of having fun and being serious before a competition resonated with me. Also, having her mom narrate showed that 'mother knows best'.

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