Will recycling your clothes at H&M make you more likely to shop there?

H&M has released a new anthem spot focusing on sustainability.  Its mission is to get more consumers to recycle clothing.  So far, the initiative, which was launched in 2013, has recycled 260 billion pounds of unwanted clothing.

Is this important to you?  Do you recycle your clothing?  Do you want to recycle your clothing?  

https://www.youtube.com/watch?v=s4xnyr2mCuI

What do you think of the video?  After watching it, what is your net takeaway?  And, perhaps most importantly does it make you want to shop at H&M?

Monllos, K. (2015, September 17)  Ad of the Day: H&M's Magnetic New Anthem Spot Breaks All the Fashion Rules.  adweek.com.  Retrieved September 17, from

http://www.adweek.com/news/advertising-branding/ad-day-hms-magnetic-new-anthem-spot-breaks-all-fashion-rules-166969

Do you want to buy some underwear while you watch the Super Bowl?

H&M has announced plans to run an interactive ad for David Beckham's bodywear products during the 2014 Super Bowl.  Viewers watching the commercial on a Samsung Smart TV will see a pop-up menu  offering product information and the option to buy product on the spot. (Friedman, 2014)

Wait, won't that interfere with watching the game?  Just kidding.  Everyone knows how dull Super Bowl games usually are. 

The bigger issue is the low penetration of smart TV's.  I attribute that to poor advertising and the annoying fact that a keyboard is not included with purchase and finding one that actually works with any given model requires an extensive Google search. 

But just the same I am intrigued.  With an expected audience of over 100 million people sales could be impressive.  I hope they will share the results. 

Friedman, W. (2014, January 6)  H&M Super Bowl Spot Lets Viewers Buy Beckham's Bodywear Via TV Remote.  mediapost.com.  Retrieved January 9, 2014, from http://www.mediapost.com/publications/article/216694/hm-super-bowl-spot-lets-viewers-buy-beckhams-bo.html?edition=68513