H&M has released a new anthem spot focusing on sustainability. Its mission is to get more consumers to recycle clothing. So far, the initiative, which was launched in 2013, has recycled 260 billion pounds of unwanted clothing.
Is this important to you? Do you recycle your clothing? Do you want to recycle your clothing?
What do you think of the video? After watching it, what is your net takeaway? And, perhaps most importantly does it make you want to shop at H&M?
Monllos, K. (2015, September 17) Ad of the Day: H&M's Magnetic New Anthem Spot Breaks All the Fashion Rules. adweek.com. Retrieved September 17, from