Will recycling your clothes at H&M make you more likely to shop there?

H&M has released a new anthem spot focusing on sustainability.  Its mission is to get more consumers to recycle clothing.  So far, the initiative, which was launched in 2013, has recycled 260 billion pounds of unwanted clothing.

Is this important to you?  Do you recycle your clothing?  Do you want to recycle your clothing?  

https://www.youtube.com/watch?v=s4xnyr2mCuI

What do you think of the video?  After watching it, what is your net takeaway?  And, perhaps most importantly does it make you want to shop at H&M?

Monllos, K. (2015, September 17)  Ad of the Day: H&M's Magnetic New Anthem Spot Breaks All the Fashion Rules.  adweek.com.  Retrieved September 17, from

http://www.adweek.com/news/advertising-branding/ad-day-hms-magnetic-new-anthem-spot-breaks-all-fashion-rules-166969

If you learn what can be made from your recycled plastic, will you recycle more?

The Ad Council and Keep America Beautiful have teamed up to do a campaign urging consumers to recycle more.  The strategy is to explain what recycled goods can become, e.g. plastic benches and sports arenas.

It’s an interesting approach and since few people actually bother to recycle (and the amounts go down by age) it’s probably time to start getting the recycling message out there.  But, is this the best approach?  Will people find it motivating?  Do you?

Here’s a link to one of the commercials in the campaign.

http://www.youtube.com/watch?v=a-KF4kSGuVM

And here’s a link to a blog from 2011 about some research that suggests an alternative approach.

http://pjlehrer.blogspot.com/2011_01_01_archive.html

Forbes, T. (2013, July 17)  Ad Council, Keep America Beautiful Recycle Their Cause.  mediapost.com.  Retrieved July 17, 2013 from, http://www.mediapost.com/publications/article/204693/ad-council-keep-america-beautiful-recycle-their-c.html#axzz2ZL3rMO8Q