H&M has announced plans to
run an interactive ad for David Beckham's bodywear products during the 2014
Super Bowl. Viewers watching the
commercial on a Samsung Smart TV will see a pop-up menu offering product information and the option
to buy product on the spot. (Friedman, 2014)
Wait, won't that interfere with
watching the game? Just kidding. Everyone knows how dull Super Bowl games
usually are.
The bigger issue is the low
penetration of smart TV's. I attribute
that to poor advertising and the annoying fact that a keyboard is not included
with purchase and finding one that actually works with any given model requires
an extensive Google search.
But just the same I am
intrigued. With an expected audience of
over 100 million people sales could be impressive. I hope they will share the results.
Friedman, W. (2014, January
6) H&M Super Bowl Spot Lets Viewers
Buy Beckham's Bodywear Via TV Remote. mediapost.com. Retrieved January 9, 2014, from http://www.mediapost.com/publications/article/216694/hm-super-bowl-spot-lets-viewers-buy-beckhams-bo.html?edition=68513
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