Friday, January 10, 2014

Do you want to buy some underwear while you watch the Super Bowl?


H&M has announced plans to run an interactive ad for David Beckham's bodywear products during the 2014 Super Bowl.  Viewers watching the commercial on a Samsung Smart TV will see a pop-up menu  offering product information and the option to buy product on the spot. (Friedman, 2014)

Wait, won't that interfere with watching the game?  Just kidding.  Everyone knows how dull Super Bowl games usually are. 

The bigger issue is the low penetration of smart TV's.  I attribute that to poor advertising and the annoying fact that a keyboard is not included with purchase and finding one that actually works with any given model requires an extensive Google search. 

But just the same I am intrigued.  With an expected audience of over 100 million people sales could be impressive.  I hope they will share the results. 


Friedman, W. (2014, January 6)  H&M Super Bowl Spot Lets Viewers Buy Beckham's Bodywear Via TV Remote.  mediapost.com.  Retrieved January 9, 2014, from http://www.mediapost.com/publications/article/216694/hm-super-bowl-spot-lets-viewers-buy-beckhams-bo.html?edition=68513

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