Do you want to buy some underwear while you watch the Super Bowl?

H&M has announced plans to run an interactive ad for David Beckham's bodywear products during the 2014 Super Bowl.  Viewers watching the commercial on a Samsung Smart TV will see a pop-up menu  offering product information and the option to buy product on the spot. (Friedman, 2014)

Wait, won't that interfere with watching the game?  Just kidding.  Everyone knows how dull Super Bowl games usually are. 

The bigger issue is the low penetration of smart TV's.  I attribute that to poor advertising and the annoying fact that a keyboard is not included with purchase and finding one that actually works with any given model requires an extensive Google search. 

But just the same I am intrigued.  With an expected audience of over 100 million people sales could be impressive.  I hope they will share the results. 

Friedman, W. (2014, January 6)  H&M Super Bowl Spot Lets Viewers Buy Beckham's Bodywear Via TV Remote.  mediapost.com.  Retrieved January 9, 2014, from http://www.mediapost.com/publications/article/216694/hm-super-bowl-spot-lets-viewers-buy-beckhams-bo.html?edition=68513

Do you want to drink it like Beckham?

In today’s celebrity obsessed world, it makes sense that companies would try to link their marketing efforts to celebrities.  But will consumers really buy drinks just because a favorite celeb does?  Sofia Vergara doesn’t seem to have done much for Pepsi.  (And yet she is in this campaign as well.)

But hope springs eternal and now Burger King, who dropped to the number three player in the fast food category recently, is using David Beckham to push smoothies.

Alex Macedo, VP North America admits that since Burger King’s products are the same as McDonald’s they needed to find a way to stand out.  (Schultz, 2012)

So what do you think?  Will you be buying a smoothie at BK any time soon?

Here’s the ad if you haven’t seen it yet.

http://www.youtube.com/watch?v=0f8qz2Ssr6c

Schultz, EJ (2012, April 2) Burger King Enlists Celebs To Call Attention To New Menu.  adage.com. Retrieved April 5, 2012, from
http://adage.com/article/news/burger-king-enlists-celebs-call-attention-menu/233882/