Wednesday, June 3, 2020

Fear is a powerful motivator.


Bad is stronger than good.  Bad emotions have more impact than good ones.  Bad information is processed more thoroughly than good information.  And bad impressions and stereotypes are quicker to form and more resistant to change than are good ones.  (Baumeister, Bratslavsky, Finkenauer & Vohs, 2001)


2020 has been a very bad year.  As someone pointed out -- 1918 + 1929 + 1968 = 2020.  In other words, the US is facing a pandemic - like we did in 1918, an economic depression - like we did in 1929 and race riots like we did in 1968.  All at the same time.

With so much to be afraid of, how will people react?

Typically, people react to fear by envisioning the worst possible outcomes and making risk-adverse choices.  (Chanel & Chichilnisky, 2009)

Trump thinks this will work in his favor.  But who in their right mind would want four more years of this?

Only 61.4% of eligible Americans voted in 2016.  Trump lost the popular vote by 3 million.  The presidential election is 153 days away.  Interesting times indeed.


Baumeister, R., Bratslavsky, E., Finkenauer, F. & Vohs, K. (2001)  Bad Is Stronger Than Good.  Review of General Psychology.  Retrieved May 29, 2016, from http://dev.rickhanson.net/wp-content/files/papers/BadStrongerThanGood.pdf

Chanel, O. & Chichilnisky, G. (2009, December) The Influence of Fear in Decisions: Experimental Evidence. Journal of Risk & Uncertainty.  Retrieved June 3, 2020, from https://chichilnisky.com/pdfs/Chanel_Chichilnisky_Influence_of_fear_in_decision_Definitive%20FINAL.pdf

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