On July 4th Kellogg is opening a cereal cafe in Times Square. They'll offer cereal treats created by Christina Tosi, chef and owner of the Milk Bar bakeries. Diners can also make their own dishes using ingredients such as lime zest and pistachio nuts.
In a totally retro move the cafe will use an "automat" format with customers picking up orders through cabinet doors.
And there will be surprises in each order, just like in cereal boxes, occasionally something bigger - like Hamilton tickets. (2016, Lukovitz)
So, what do you think? Will you go to the cafe? Will you eat more cereal afterwards? Have you gone to Chobani's store in Soho?