Macy's is partnering with IBM to use Watson to answer customer questions in the store. So the next time you visit you can just ask your smart phone - where is the ladies restroom? And if you are in Miami, you can ask in Spanish.
Meanwhile Lowe's is experimenting with OSHbots that roam the store and North Face is using the technology to generate a list of shopping suggestions based on customer responses to a series of questions. (Mahoney, 2016)
So what do you think? Are you ready for more in-store technology? Will it enhance your experience? Will you start shopping in department stores again? Will anyone else?
Mahoney, S. (2016, July 20) Macy's, Watson Offering AI In Stores. mediapost.com. Retrieved July 20, 2016, from