Proving that some companies can be nimble on their feet and take advantage of unexpected opportunities, Cinnabon has parlayed an offhand remark in Breaking Bad into an ongoing partnership.
When sleazy Saul commented that he'd be lucky to be managing a Cinnabon, the brand tweeted the actor who plays Saul and suggested that he visit their careers page. And then, when he did get the job, they decided to partner with the spinoff show - Better Call Saul. On the night the series kicked off in 2015, they offered free "mini-bon" packages to visitors.
For this year's second season launch, on February 15, they will be giving away a free cup of coffee to visitors. And, if you are willing to take a selfie with some of the life size Saul's at select locations and post them on Twitter, you might win a trip for two to Albuquerque, NM, the show's hometown. (Lukovitz, 2016)
So what do you think? Did you get your free mini-bon? Will you pick up free coffee? And what about the selfie? Are you up for it? Will anyone else be?
Lukovitz, K. (2016, February 10) Cinnabon Offers Free Coffee, Sweeps For 'Better Call Saul' Kickoff. mediapost.com. Retrieved February 12, 2016, from