In recognition of the fact that 2/3 of Americans are either overweight or obese, Sports Illustrated has decided to include more plus size models in their 2016 swimsuit edition.
Lane Bryant has decided to capitalize on this opportunity by forming a partnership with the magazine and advertising in it for the first time ever. (Guaglione, 2016)
But according to Wikipedia, 78% of Sports Illustrated readers are male. So what's the plan? Are they trying to get men to buy clothes for their gals? Is Sports Illustrated trying to get more women to read the magazine? Or were they both just trying to get me to write about it in my blog?
Guaglione, S. (2016, February 15) First Lane Bryant Ads Dive Into 'Sports Illustrated Swimsuit' mediapost.com. http://www.mediapost.com/publications/article/268944/first-lane-bryant-ads-dive-into-sports-illustrate.html?edition=90291