Proving that some companies can be nimble
on their feet and take advantage of unexpected opportunities, Cinnabon has
parlayed an offhand remark in Breaking
Bad into an ongoing partnership.
When sleazy Saul commented that he'd be
lucky to be managing a Cinnabon, the brand tweeted the actor who plays Saul and
suggested that he visit their careers page.
And then, when he did get the job, they decided to partner with the
spinoff show - Better Call Saul. On the night the series kicked off in 2015,
they offered free "mini-bon" packages to visitors.
For this year's second season launch,
on February 15, they will be giving away a free cup of coffee to visitors. And, if you are willing to take a selfie with
some of the life size Saul's at select locations and post them on Twitter, you
might win a trip for two to Albuquerque, NM, the show's hometown. (Lukovitz, 2016)
So what do you think? Did you get your free mini-bon? Will you pick up free coffee? And what about the selfie? Are you up for it? Will anyone else be?
Lukovitz, K. (2016, February 10) Cinnabon Offers Free Coffee, Sweeps For 'Better
Call Saul' Kickoff. mediapost.com. Retrieved
February 12, 2016, from
