I have to admit that I thought women breast feeding in public was a done deal. They even have a plot on General Hospital about it. But apparently Equinox thinks we still have room to go before achieving acceptance and they have chosen to embrace the issue with this ad.
While I applaud their support I can't help but wonder if this campaign will actually motivate people to join Equinox and start exercising. Since only 20% of Americans get enough exercise, probably less if people were honest, it's a tough job. (Tracy, 2015)
I like the theme - "Commit to Something" because from what I have seen, people with passion are happier than those without it. But, I'm having trouble connecting the campaign to exercise. (Hughes, 2015)
You can check out the rest of it here...
What do you think? Would this campaign motivate you? What about other Millennials that you know?
Tracy, A. (2015, April 6) At Least Three Quarters of Americans Don't Exercise Regularly. vocativ.com. Retrieved February 4, 2016, from
Hughes, C. (2016, January 28) A Response To Equnox's Latest Ad Campaign: Your Brand Should Stand for Something. forbes.com. Retrieved February 4, 2016, from