Coca-Cola's
"Share a Coke" campaign -- the one where they printed people's names
on the cans, was such a huge international hit (and the first time in years
that they have seen a sales increase) that it has been expanded this year.
In
addition to adding new names such as Desi, Sheena and Destiny, they are also
offering nicknames such as "Sidekick" and generic words such as
"Team." And for those of us with unusual names -- the chance to order
custom bottles for the bargain price of $5 plus $5 for shipping. (Rooney, 2015)
Oh,
and they didn't forget blind people either.
Yes, some names are available printed in braille. (Nudd, 2015)
So
along comes Lay's Chips to up the ante.
Thanks to an interactive tool called the "Lay's Summer Bag
Creator," 10,000 chip lovers will receive an actual bag of chips with their personalized photo and
caption. (Rooney, 2015)
What
do you think? Will Coke be able to build
on last year's success? Will chips with
photos be just as popular?
Rooney,
B. (2015, April 14) 'Share a Coke' is
back with more of your names on bottles.
money.cnn.com. Retrieved May 14, 2015, from http://money.cnn.com/2015/04/14/news/companies/name-share-a-coke-bottle/?iid=EL
Nudd,
T. (2015, May 11) Coca-Cola is now
printing Cans and Bottles in Braille for Blind People. adweek.com.
Retrieved May 14, 2015, from
Rooney,
B. (2015, May 12) Want your face on a
bag of chips? Lays will let you do
that.
money.cnn.com. Retrieved May 14, 2015, from
