Friday, May 22, 2015

Apparently a princess can sell pantyhose.

Back in 2011, when Princess Kate arrived on the scene, 15 years of pantyhose sales declines came to an end, and Hanesbrands decided to revive advertising support of their L'eggs brand after an extended hiatus. (Copeland, 2011)

While I can't find any specifics about how L'eggs are doing, Thursday's Wall Street Journal headline -- Could Mom Jeans Be Next?  Pantyhose Are Back, for Real, suggests that yes indeed nude pantyhose are making a comeback.  Donna Karan's "The Nudes" line is the brand's fastest growing and represents about half of their hose business.  And, Bloomingdales chimed in as well to say that nude sheers are having particularly strong sales this year. (Binkley, 2015).

Before we give Kate all the credit it should be noted that other celebrities including Kate Perry, Ariana Grande and AnnaSophia Robb also favor the look, proving again just how powerful a force celebrities have become when it comes to marketing fashion to Millennials.

Here's a link to the previous blog...

Copeland, L. (2011, November 8)  The End of Pantyhose?  Retrieved November 9, 2011, from

Binkley, C. (2015, May 21) Could Mom Jeans Be Next?  Pantyhose Are Back, for Real.  The Wall Street Journal.  p D1 & D2

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