After 15 years of declining sales (and no television advertising support), pantyhose sales have stabilized. So Hanesbrands, maker of L’eggs has decided the time is right to introduce the product to a new audience. (Copeland, 2011)This tv commercial first ran in the spring and is now scheduled for a more robust airing this fall. Take a look and see if you think this will convince a new generation of women to buy pantyhose.
Copeland, L. (2011, November 8) The End of Pantyhose? slate.com. Retrieved November 9, 2011, fromhttp://www.slate.com/articles/double_x/doublex/2011/11/are_kate_middleton_and_a_new_l_eggs_ad_enough_to_save_pantyhose_from_certain_extinction_.html