The Gap has been struggling for several years now to find its place in the world of retailing. (Sales were down 7% last quarter.)
Now they have announced that this year's back-to-school effort for girls will feature a new collection from Ellen DeGeneres. The line labeled GapKids x ED, ties into Ellen's lifestyle brand ED, which includes women's clothes, accessories and home decor.
What do you think? Will this bring back women who have left the brand due to its style missteps?
Mahoney, S. (2015, May 7) Gap, Ellen Team Up For Girls' Line mediapost.com. Retrieved May 8, 2015, from