I was pretty shocked when this week's issue of Time Out NY arrived with the announcement that they are beginning free magazine distribution on April 15. (And no, it does not appear that they will be refunding my subscription fee.)
They'll also be doubling their circulation base to 305,000 and raising advertiser rates. (Sass, 2015)
So what do you think? Will this be a winning strategy for them?
Sass, E. (2015, April 2) 'Time Out NY' Becomes Free Mag. mediapost.com. Retrieved April 3, 2015, from