Thanks to Old Navy & La-Z-Boy, I'm changing my stance on celebrity advertising.

I've never been a big fan of celebrity advertising.  Here's a blog I wrote about my concerns back in February 2014:  http://pjlehrer.blogspot.com/2014/02/is-it-time-to-stop-using-celebrities-in.html   

But, in last week's blog I discussed the fact that the revitalization of La-Z-Boy is due in part to the success of their campaign with Brooke Shields. 

Then this week, Old Navy announced that their April sales were up 18% and that they attribute part of that increase to the success of their new campaign with Amy Poehler.  (The other reasons were warmer weather and a later-than-usual Easter.) (Mahoney, 2014)

The funny thing about this campaign is that the first time I saw this commercial I was so taken by the pants that were featured that I didn't even notice Amy.  Talk about a home run.  A celebrity driven campaign, where the celebrity didn't overwhelm the product. 

Here's the ad ...

http://www.youtube.com/watch?v=ySjlNbgDMWE

I'm convinced.  What about you?  Have you changed your mind about celebrity advertising?

Mahoney, S. (2014, May 9)  Amy Poehler Propels New Bounce at Old Navy.  mediapost.com.  Retrieved May 15, 2014, from  http://www.mediapost.com/publications/article/225526/amy-poehler-propels-new-bounce-at-old-navy.html?edition=72726