Shoes vs. Soccer? No contest.

Heineken decided to have some fun this Saturday by organizing a shoe sale in Brazil.  The idea is to send the gals shopping while their guys watch the Champions League final between Real Madrid and Atletico de Madrid (and drink Heineken no doubt).

Women's shoes will be available for up to 50% off at Shoestock stores.  And the sale will be announced via email marketing and online videos.  (Nudd, 2014)

Here's the video in Portuguese.

And here's the link to a version with English subtitles.

http://www.youtube.com/watch?v=3AeZePIKAxg

What a cute idea -- sure to generate buzz, and I think it may also be a huge success. 

Nudd, T. (2014, May 22) Heineken Distracts Women With Shoe Sale So Men Can Watch Soccer in Peace.  adweek.com.  Retrieved May 23, 2014, from  http://www.adweek.com/adfreak/heineken-distracts-women-shoe-sale-so-men-can-watch-soccer-peace-157913

Brazil Bans Advertising To Kids Under 12. Should the US follow their lead?

Earlier this month The Brazilian Ministry of Human Rights banned advertising to children under 12 and imposed restrictions on campaigns aimed at 12 - 18 year olds.

Not surprisingly, the narrow list of exceptions includes educating children about good nutrition, safety, education, and health. (Jaffe, 2014)

So what do you think?  Is this a good idea?  Should the U.S. do the same?

Jaffe, J. (2014, April 15)  The End Of Advertising.  mediapost.com.  Retrieved April 17, 2014, from

http://www.mediapost.com/publications/article/223665/the-end-of-advertising.html