Friday, December 27, 2013

You can still reach rich people on tv -- you just need to know where to look.


Over the past few years data has been released showing that television is becoming an increasingly downscale medium.   Here is a blog I wrote about the topic back in 2009.  

http://pjlehrer.blogspot.com/2009/12/is-tv-becoming-downscale-medium.html

When you think about it, it make a lot of sense.  Since most wealthy people work full time how could they possibly devote 7-8 hours a day to watching tv?  And then there's the fact that the richer you are the more likely you are to read, so these folks are spending their mornings with The Wall Street Journal.

But, as it turns out, there is a television network that is the ideal place to reach people with household incomes of $100,000+.  Any guesses?  The answer is HGTV.  In the third quarter of 2013, HGTV was the most watched cable network for this target -- during prime time, daytime and weekends.  (Johnson, 2013)

I suppose I should have guessed when I read that Hillary Clinton said her favorite show was "Love It or List It."  I'm not so keen on that one.  But, whenever we're bored my husband will say -- "Let's watch some people buy houses."  So we too are part of the trend.  What about you?



Johnson, K. (2103, November 8)  Canada Has Its Close-Up.  Wall Street Journal.  pM3

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