After a year of declining sales, Volkswagen is taking a variety of steps to get the brand back on the acceleration track. Strategically, they have decided to focus on the fact that they have more cars on the road with 100,000 miles or more than any other brand. (Greenberg, 2014)
It's an interesting strategy, but will it get them on the consideration list for Gen Y?
Greenberg, K. (2014, January 29) VW's Brand Strategy Hones In On Product. mediapost.com. Retrieved January 31, 2014, fromhttp://www.mediapost.com/publications/article/218405/vws-brand-strategy-hones-in-on-product.html?edition=69380