Thursday, July 25, 2013

Will wearing Alter Ego apparel turn you into a superhero?

Under Armour in partnership with DC Entertainment has announced the introduction of a new line of apparel and footwear called Alter Ego.  The line is an expansion of previously released limited-edition items .  (Janoff, 2013)

So what do you think?  Can buying a t-shirt make you feel like Superman?  And, will you buy one?

Janoff, B. (2013, July 18)  Under Armour, DC Entertainment Enlist Superman, Batman, Flash For Game Plan.  Retrieved July 24, 2013, from


  1. This campaign looks dead to me. The idea of using super-hero design for t-shirts is old, too many brands got through this. There is nothing special about it anymore. I'm out of this target.

  2. So both large American comic book dynasties, Marvel and DC, are in the process of attempting to create a new renaissance of comic book creation and readership. Both have committed to a revamping of all owned properties within the past decade.

    And at the very least, I can say that I have observed some renewed interest and engagement on the ground level among comic book enthusiasts.

    On that note, I think that for people who already buy into "the transformative strength and inspiration of DC Comics super heroes," this Alter Ego line might be more compelling than their plain designs.

    However, while I have had friends that swear by Under Armour, I've never used it myself, and this line isn't really going to provide the push to convince me to try them out.

  3. I dont think that this campain will be come off (result).
    When you are children you believe in all that the people or brand told you. But in this age you need more than feel a super-heroe. You need quality of the clothes, look good, the t-short have to be confortable.
    So i think is not good the campain.