Under Armour in partnership with DC Entertainment has announced the introduction of a new line of apparel and footwear called Alter Ego. The line is an expansion of previously released limited-edition items . (Janoff, 2013)
So what do you think? Can buying a t-shirt make you feel like Superman? And, will you buy one?
Janoff, B. (2013, July 18) Under Armour, DC Entertainment Enlist Superman, Batman, Flash For Game Plan. nysports.journalism.com. Retrieved July 24, 2013, from http://nysportsjournalism.squarespace.com/under-armour-has-super-plans-7/