A new study from Horizon Media and Fizziology has identified four different segments within the Gen Y demographic and has identified tv media habits for each.
The largest group, at 32%, is the “Confident Connecteds.” They are knowledgeable, sociable and hardworking. They like to watch Dateline, Ellen, American Idol and CSI.
Next we have the Indie Dreamers (25%) who are ambitious, creative and individualistic. They like to watch Glee and Big Bang Theory.
The “Creatures of Comfort” (also 25%) want the simple life, are unmotivated, and easygoing. They watch Vampire Diaries and Downton Abbey.
That leaves the “Youthful Pursuits,” (18%) who are image-seekers, live for now and embrace youth. They like Pretty Little Liars, and Vampire Diaries too.
So what about you? Do you fit into one of these four segments? Do you watch the same tv shows the others do?
Friedman, W. (2013, July 8) Millennial Groups Favor Specific TV Shows. mediapost.com. Retrieved July 10, 2013, from http://www.mediapost.com/publications/article/204015/millennial-groups-favor-specific-tv.html?edition=61991#axzz2YeOzhXba