Under Armour
in partnership with DC Entertainment has announced the introduction of a new
line of apparel and footwear called Alter Ego.
The line is an expansion of previously released limited-edition items . (Janoff, 2013)
So what do
you think? Can buying a t-shirt make you
feel like Superman? And, will you buy
one?
Janoff, B.
(2013, July 18) Under Armour, DC
Entertainment Enlist Superman, Batman, Flash For Game Plan. nysports.journalism.com. Retrieved July 24, 2013, from http://nysportsjournalism.squarespace.com/under-armour-has-super-plans-7/
