Chipotle has announced a promotion for their 20th anniversary. They call it a treasure hunt. To me it sounds like a quiz.
Here’s how it works. Starting on July 13, Chipotle will post a puzzle on its Adventurrito.com. Puzzles will be posted for 19 days, and will incorporate Chipotle history and its brand mission. For those that aren’t experts on all things Chipotle, hints will be available by texting the receipt code from a visit to the restaurant. Players must solve all 19 puzzles to be entered in the final puzzle. Along the way, 20 people a day will receive free burritos for a year, while the grand prize winner will receive them for 20 years. (Lukovitz, 2013)
It all sounds very complicated to me. And I can’t imagine that it will interest anyone other than true fans. What do you think? Will you participate?
Lukovitz, K. (2013, July 1) Chipotle Celebrates 20th With Treasure Hunt. mediapost.com. Retrieved July 3, 2013, from http://www.mediapost.com/publications/article/203624/chipotle-celebrates-20th-with-treasure-hunt.html?edition=61771#axzz2Y5kekrzE