The Ad Council and Keep America Beautiful have teamed up to do a campaign urging consumers to recycle more. The strategy is to explain what recycled goods can become, e.g. plastic benches and sports arenas.
It’s an interesting approach and since few people actually bother to recycle (and the amounts go down by age) it’s probably time to start getting the recycling message out there. But, is this the best approach? Will people find it motivating? Do you?
Here’s a link to one of the commercials in the campaign.
And here’s a link to a blog from 2011 about some research that suggests an alternative approach.