A new
study from Horizon Media and Fizziology has identified four different segments
within the Gen Y demographic and has identified tv media habits for each.
The
largest group, at 32%, is the “Confident Connecteds.” They are knowledgeable, sociable and
hardworking. They like to watch Dateline, Ellen, American Idol and CSI.
Next
we have the Indie Dreamers (25%) who are ambitious, creative and
individualistic. They like to watch Glee and Big Bang Theory.
The
“Creatures of Comfort” (also 25%) want the simple life, are unmotivated, and
easygoing. They watch Vampire Diaries and Downton Abbey.
That
leaves the “Youthful Pursuits,” (18%) who are image-seekers, live for now and
embrace youth. They like Pretty Little Liars, and Vampire Diaries too.
So
what about you? Do you fit into one of
these four segments? Do you watch the same
tv shows the others do?
Friedman,
W. (2013, July 8) Millennial Groups Favor Specific TV
Shows. mediapost.com. Retrieved
July 10, 2013, from http://www.mediapost.com/publications/article/204015/millennial-groups-favor-specific-tv.html?edition=61991#axzz2YeOzhXba
