In an effort to connect with younger customers, RadioShack has announced a partnership with Beats. The campaign includes tv commercials that play homage to Robin Thicke’s latest single “Blurred Lines.” Here’s the link to the video, which has racked up over 8 million views since March.
And here’s the commercial:
Customers will be given access to an exclusive remix of the Thicke song with purchase. Behind the scenes videos will be posted on Facebook, and a social media campaign will feature the chance to win tickets to a future show. (Baar, 2013)
So, what do you think? Will it work? Is music a good way to connect with this audience?
Baar, A. (2013, May 1) RadioShack Aims Younger With Thicke, Beats. mediapost.com. Retrived May 1, 2013, from http://www.mediapost.com/publications/article/199266/radioshack-aims-younger-with-thicke-beats.html?edition=59429#axzz2S3IMQE4d