Last August, the venerable (92 years old) Better Homes & Gardens magazine, added a shop section to BHG.com enabling it to sell the products it recommends in its magazine and website to consumers. With over 500,000 products available and 5.6 million monthly visitors it is well on its way to becoming an e-commerce powerhouse. In fact the site’s traffic is already on par with Victoria’s Secret, Cabela’s and HP Shopping.
Janell Pittman, general manager for BHG.com says “We are making it very easy for readers to buy what they see.” (Enright, 2013)
It sounds like it. So what do you think? Will they buy? And will marketers want to participate?
Enright, A. (2013, April 24) Magazines create their own form of e-retailing. internetretailer.com. Retrieved April 24, 2013, from http://www.internetretailer.com/2013/04/24/magazines-create-their-own-form-e-retailing