In an
effort to connect with younger customers, RadioShack has announced a
partnership with Beats. The campaign includes tv commercials that play homage to Robin Thicke’s latest single
“Blurred Lines.” Here’s the link to the
video, which has racked up over 8 million views since March.
And
here’s the commercial:
Customers
will be given access to an exclusive remix of the Thicke song with
purchase. Behind the scenes videos will
be posted on Facebook, and a social media campaign will feature the chance to
win tickets to a future show. (Baar, 2013)
So,
what do you think? Will it work? Is music a good way to connect with this
audience?
Baar,
A. (2013, May 1) RadioShack Aims Younger
With Thicke, Beats. mediapost.com. Retrived May
1, 2013, from http://www.mediapost.com/publications/article/199266/radioshack-aims-younger-with-thicke-beats.html?edition=59429#axzz2S3IMQE4d
