Scotts LawnService has just launched a digital campaign featuring 15 second online videos interviewing real people talking about the worst lawn on their block. The tagline is: “Get The Lawn Your Neighbors Expect.” And the implication is that people will judge you based on your lawn. (Greenberg, 2013)
While we have discussed using the fact that some men are extremely competitive about their lawns as a consumer insight for Scotts, we have not discussed approaching those who feel differently. So what do you think? Can these guys be shamed into cleaning up their act?
Greenberg, K. (2013, May 2) Scotts LawnService: What Will The Neighbors Think? mediapost.com. Retrieved May 8, 2013, from http://www.mediapost.com/publications/article/199447/scotts-lawnservice-what-will-the-neighbors-think.html?edition=59538#axzz2SidEE0tP