While Walt Mossberg of the Wall Street Journal, who is usually my go to guy for electronics advice, found much to like about the new iPhone 5, it was Jessica Vascellaro’s article about features the iPhone 5 lacks that other smart phones already have that got my attention. (Vascellaro, 2012)
Then I saw this ad, which Samsung cleverly ran during the week the iPhone 5 launched.
Since people were camping out around Manhattan it struck a chord. And interestingly, the ad snagged 13.2 million views online, making it number one for the week. (Russell, 2012)
I’m not sure that I would ever use touch to share, but I did come away with the impression that Samsung was the superior phone. What about you? Did you buy an iPhone last week? Or did you check out the Samsung Galaxy instead?
Vascellaro, J. (2012, September 13) Is Apple’s iPhone Boring? wsj.com. Retrieved September 27, 2012, from
Russell, M. (2012, September 26) How Samsung Upstaged Apple During the Launch of iPhone 5. adage.com. Retrieved September 27, 2012, from http://adage.com/article/the-viral-video-chart/samsung-upstaged-apple-launch-iphone-5/237426/