On October 17, Century 21 began a three week presence in
Sim City on Facebook. The promotion
allows players to purchase and buy buildings, impact other people’s buildings
and earn extra points by watching a commercial.
But to what end? Bev
Thorne, Century 21 CMO says that they are attempting to reach Adults 25-34, who
they see as the next generation of home buyers. While she admits that the game is unlikely
to generate immediate business, she is hoping that increased awareness and
affinity will translate into sales when the economy improves. (Baar, 2012)
What do you think?
Is she right?
Baar,
A. (2012, October 17) Century 21 Plays 21st Century Marketing Game. mediapost.com. Retrieved October 19, 2012, from
