New research data shows that individuals with a high school education or less spend significantly more time with TV than any medium. They watch a whopping 7.4 hours a day. And households with annual incomes below $30,000 watch 8 hours a day. On the other hand, high income households watch 3.75 hours of television daily. (McCurdy, 2009)
That’s still a pretty broad window, but it does suggest a need to be selective if you are trying to reach an upscale audience using television.
McCurdy, B. (2009, December 24). This Generation’s Got Radio. mediapost.com. Retrived December 24, 2009, from