12/10/09
First comes news from advertising industry prognosticators that global advertising spending will increase in 2010 albeit at a meager +.08% - +.09% rate. (Unless you choose to listen to the bullish Brian Wiesner at Magna who is predicting a +6% increase).
Then Les Moonves of CBS confirmed that their strategy of holding back inventory during the weak 2009 upfront has paid off big time with massive +25% increases in prices for 4th quarter inventory due to overwhelming demand.
Is the Great Recession over? Or should we all just buy CBS stock?
Mandese, J. (2009, December 8). Madison Avenue Forecasters Call For A Better Year Ahead. Some See It Better Than Others. Mediapost.com. Retrived December 10, 2009, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=118678
Friedman, W. (2009, December 8). CBS 4Q Scatter: Some Like It Hot. Mediapost.com. Retrived December 10, 2009, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=118789
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