12/24/09
MERRY XMAS!!!
I recently heard from a former student who wanted to share the fact that she just made her first purchase based on an online video ad, which she spotted on Hulu – a Tide “Loads of Hope” t-shirt for her boyfriend.
It could be the start of a trend. According to mediapost.com the current sweet spot for pre-rolls is Kids 14 and under who are generating a 3.7% click-through rate as compared to 1.9% for their parents. They may be a force to be reckoned with once they’re old enough to have their own credit cards! (Walsh, 2009).
Until then, it’s up to you. Have you responded to an online video ad yet? What’s holding you back?
Walsh, M. (2009, December 16). Kids Are Clicking on Video Ads (Grown-Ups Not So Much). Mediapost.com Retrived December 23, 2009, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=119280
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