For its first broadcast effort, the pistachio industry has decided to go with kinky sex as a strategy. Yes, the $15 million campaign will include dominatrix, beauty queens, and Levi Johnston, soon to be seen in Playgirl, talking about “using protection”. (Horovitz, 2009)
Yikes. All I really need to know is if they are safe to eat now, and that they have taken steps to make sure the salmonella contamination never happens again.
What about you? Do you prefer whips and chains?
Here’s the youtube link so you can check it out.
Horovitz, B. (2009, October 4). Pistachio industry bets on ‘sex sells’ mentality with ads. usatoday.com. Retrived October 7, 2009, from