We have been hearing for a while that mobile advertising is about to take off, and perhaps here lies the key; after all coupons are very popular these days. In a recent HipCricket study, 47% of recipients of mobile coupons remember the brand and 94% remember the offer.
So, Sprint has joined with Screenvision to offer subscriber discounts on drinks and snacks at more than 500 movie theaters nationwide. In addition, the technology also supports a loyalty program, and allows users to download content, music, trailers and games. (Sullivan, 2009)
And in return, users only have to give up their privacy, since databases will keep track of purchases, and presumably share the information with anyone willing to pay for it. Is it a fair trade off? What do you think? Have you redeemed a mobile coupon yet?
Sullivan, L. (2009, October 28). Sprint Delivers Mobile Coupons for Movie Theaters. mediapost.com. Retrived October 28, 2009, from