Does Sex Sell?

Earlier this month Samsung posted this video for their new television motion-sensor technology. 

http://www.youtube.com/watch?v=Dt3SWp9IjkA

According to Ad Age’s Viral Video Chart, the Seductive Motion video had 4.2 million views in its debut week.  That’s very impressive.

But, I can’t help wondering if it’s just another example of mistaking engagement for persuasion.  So, what do you think?  Does it make you want to buy something?  Or is it just good for a laugh?

Russell, M.  (2012, June 5)  Samsung Uses Sex to Sell Motion-Sensor Technology.  adage.com.  Retrieved  June 28, 2012, from

http://adage.com/article/the-viral-video-chart/samsung-sex-sell-motion-sensor-technology/235171/

Do Pistachio nuts make you feel sexy?

10/8/09

For its first broadcast effort, the pistachio industry has decided to go with kinky sex as a strategy. Yes, the $15 million campaign will include dominatrix, beauty queens, and Levi Johnston, soon to be seen in Playgirl, talking about “using protection”. (Horovitz, 2009)

Yikes. All I really need to know is if they are safe to eat now, and that they have taken steps to make sure the salmonella contamination never happens again.

What about you? Do you prefer whips and chains?

Here’s the youtube link so you can check it out.
http://www.youtube.com/watch?v=ggB6SsB4DgM&feature=pyv&ad=3785240380&kw=levi%20johnston


Horovitz, B. (2009, October 4). Pistachio industry bets on ‘sex sells’ mentality with ads. usatoday.com. Retrived October 7, 2009, from
http://www.usatoday.com/money/advertising/2009-10-04-marketing-sex-sells_N.htm?csp=34