Have you watched an ad at a gas station lately?
How about a grocery store or a mall? Or even an elevator? In 2009, Advertisers will spend $2.6 billion on digital out-of-home advertising. The industry is expected to grow +15% over the next 4 years and 42% of agency and brand managers have reported that they plan to increase expenditures. (Sass, 2009)
The reason is pretty clear. Digital out-of-home advertising reaches 67% of Adults 18+ every month. But, that doesn’t mean that it’s effective. Personally, I can’t recall a single ad that I saw while riding an elevator, even though I was a captive audience.
What about you? Do you recall seeing ads in these unusual places? Did they stimulate a purchase?
Sass, E. (2009, October 16). Survey: 42% of Marketers to Increase DO Spend. mediapost.com. Retrived 10/21/09, from