Will you buy pistachio nuts from Snooki?

11/4/10

When you launch a brand with Levi Johnson as a spokesperson, what do you do for a follow-up? If you’re Wonderful Pistachios, you call Snooki and Rod Blagojevich. Hoping to build on the success of last year’s campaign, which resulted in a whopping + 233% increase in sales versus year ago, and seeking a greater focus on 20-25 year olds, Roll Inc. has decided that Snooki is the way to go.

In addition to :15 second spots, which will run in prime, sports, and late night, the campaign includes the dubbing of Perez Hilton as the “official Wonderful Pistachios blogger”, and an invitation to viewers to create their own “edgy” commercials. Clearly courting controversy is part of the strategy. (Lukovitz, 2010)

What do you think? Is it a good idea? Did you try pistachios last year? Will you now?

Lukovitz, K. (2010, November 2). Wonderful Pistachios Goes For The Twitter Crowd. mediapost.com. Retrieved November 3, 2010, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=138777&nid=120358

Do Pistachio nuts make you feel sexy?

10/8/09

For its first broadcast effort, the pistachio industry has decided to go with kinky sex as a strategy. Yes, the $15 million campaign will include dominatrix, beauty queens, and Levi Johnston, soon to be seen in Playgirl, talking about “using protection”. (Horovitz, 2009)

Yikes. All I really need to know is if they are safe to eat now, and that they have taken steps to make sure the salmonella contamination never happens again.

What about you? Do you prefer whips and chains?

Here’s the youtube link so you can check it out.
http://www.youtube.com/watch?v=ggB6SsB4DgM&feature=pyv&ad=3785240380&kw=levi%20johnston


Horovitz, B. (2009, October 4). Pistachio industry bets on ‘sex sells’ mentality with ads. usatoday.com. Retrived October 7, 2009, from
http://www.usatoday.com/money/advertising/2009-10-04-marketing-sex-sells_N.htm?csp=34