I remember
the days when insurance companies were not big advertisers. Then Geico came along and proved that the
category could be impacted by advertising and the game was on. Geico's message about saving money was
countered by Progressive's likeable Flo.
And then Allstate reminded us about problems beyond our control. I have to admit the latter message appeals to
me the most. I don't buy insurance to
save money. I buy it so I can sleep at
night.
Now
Chubb has stepped up to the plate to remind us of our regrets. Hmm. I
have a few of those. Perhaps their
approach will allow them to compete effectively. I do find the commercial amusing and relatable. See what you think. Here's the link.
Irwin,
T. (2015, January 16) Chubb Urges 'Insurance
Against Regret' mediapost.com. Retrieved
January 16, 2015, from, http://www.mediapost.com/publications/article/241809/chubb-urges-insurance-against-regret.html?edition=79420
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