Subway
and Coca-Cola are partnering on a clean-water initiative. For every bottle of Dasani sold in
participating Subways by August 31, Subway will donate 30 cents to World Vision
- up to $125,000.
In
order to humanize the effort they are telling people that a 30-cent
contribution is enough to supply clean drinking water to one person for one
month.
The dedicated
site for the program http://freshwater4all.com/tallied
$38,000 in donations in the first 24 hours, and was up to $45,673.08 at posting.
(Lukovitz, 2016)
Will
this promotion motivate you to visit Subway and drink Dasani? Will it motivate anyone else? And, what happens when they reach their
goal? Will they inform people still coming
to the stores that their donations are now being made to Subway and Dasani? Why cap the effort at all? Is it misleading that they do? Will it affect your participation?
