Will you post a "Poland Spring Cheer" for your family and friends?

Every year when I watch the New York City Marathon I look out my window and admire the Poland Spring water station a few blocks north at mile 17.

This year, Poland Spring has decided to enhance their effort with social media and sampling. 

They are encouraging runners to create "Poland Spring Cheers" videos to thank the family and friends who support them.  Sharing will take place on Facebook, Twitter and Instagram.  They can be shot at a booth at the kick-off event, and then at the fitness expo.  The effort has been promoted by some well-known running bloggers.

For the rest of us, Poland Spring will be giving out free bottles of water in the Union Square subway station to complement the campaign they are doing. (Lukovitz, 2014)

So what do you think?  If you are running will you create a video?  If you aren't will you enjoy your free sample?  And after it's all over will it make you want to buy Poland Spring water on a regular basis?

Lukovitz, K. (2014, October 23)  Poland Spring Runs Video Campaign for NYC Marathon.  mediapost.com.  Retrieved October 24, 2004, from

http://www.mediapost.com/publications/article/236806/poland-spring-runs-video-campaign-for-nyc-marathon.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=77280

 

Will you buy Poland Spring water because it’s natural?

11/19/09

With bottled water sales weakening in North American, Nestle has decided to take a new approach and tout its waters as “natural” and “healthy” with a “distinct taste”. (Lukovitz, 2009).

Hearing that reminds me of Imus’ tirade against Dasani water several years back. I believe that he called it London sewer water!

Since I was under the impression that part of the reason people were cutting back on bottled water was because of environmental concerns about the empty bottles, I’m wondering if this approach will work.

What do you think? Are these salient messages? Will they overcome your environmental concerns? Will they motivate you to buy Poland Springs?


Lukovitz, K. (2009, November 16). Nestle Waters Stresses Regional Brands’ Sourcing. mediapost.com. Retrived November 18, 2009, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117454