Every
year when I watch the New York City Marathon I look out my window and admire
the Poland Spring water station a few blocks north at mile 17.
This
year, Poland Spring has decided to enhance their effort with social media and
sampling.
They
are encouraging runners to create "Poland Spring Cheers" videos to
thank the family and friends who support them.
Sharing will take place on Facebook, Twitter and Instagram. They can be shot at a booth at the kick-off
event, and then at the fitness expo. The
effort has been promoted by some well-known running bloggers.
For
the rest of us, Poland Spring will be giving out free bottles of water in the
Union Square subway station to complement the campaign they are doing.
(Lukovitz, 2014)
So
what do you think? If you are running
will you create a video? If you aren't
will you enjoy your free sample? And
after it's all over will it make you want to buy Poland Spring water on a
regular basis?
Lukovitz,
K. (2014, October 23) Poland Spring Runs
Video Campaign for NYC Marathon. mediapost.com. Retrieved October 24, 2004, from
