Every year when I watch the New York City Marathon I look out my window and admire the Poland Spring water station a few blocks north at mile 17.
This year, Poland Spring has decided to enhance their effort with social media and sampling.
They are encouraging runners to create "Poland Spring Cheers" videos to thank the family and friends who support them. Sharing will take place on Facebook, Twitter and Instagram. They can be shot at a booth at the kick-off event, and then at the fitness expo. The effort has been promoted by some well-known running bloggers.
For the rest of us, Poland Spring will be giving out free bottles of water in the Union Square subway station to complement the campaign they are doing. (Lukovitz, 2014)
So what do you think? If you are running will you create a video? If you aren't will you enjoy your free sample? And after it's all over will it make you want to buy Poland Spring water on a regular basis?
Lukovitz, K. (2014, October 23) Poland Spring Runs Video Campaign for NYC Marathon. mediapost.com. Retrieved October 24, 2004, from