NFL nail polish? Sounds like a great idea to me.

I once painted my nails, fingers and toes, navy blue with a white stripe – my swim team colors.  So when I read that Cover Girl was partnering with the NFL to offer nail polish for its 32 teams, I could only think – What took you so long?

Given that 44% of NFL fans are now female, and NFL merchandise bought by women increased by 125% versus year ago in January 2012, I would say the time has come. (Greenberg, 2013)

P&G is going all out for the launch, which will include “fanicures” and “mobile manicure stations” at games, “NFL Style Lounges” at stadiums offering NFL gear and sessions with a stylist, and a Pinterest contest for the best football finger nails.

I say – pass the Gang Green shade please!

Greenberg, K. (2013, September 4)  Covergirl Manicures NFL Team Colors.  mediapost.com.  retrieved September 4, 2013, from  http://www.mediapost.com/publications/article/208423/covergirl-manicures-nfl-team-colors.html#axzz2dxlH3jKZ

Different diet plans for NFL and NBA fans; why not?

It all started with a consumer insight – men were trying to lose weight just like women.  But, of course men don’t diet, they get in shape!  Enter NFL Quarterback Dan Marino (circa 2006) as the new Nutrisystem spokesperson – just for men.  The company’s success, approximately 25% of their business now comes from men, (Mahoney, 2011) inspired Weight Watchers to follow suit, and last spring they ran their first men’s-only campaign partnering with the NBA.  (Schultz, 2011)

Now both companies are updating their campaigns with new spokespeople, while sticking with their fan bases.  So it’s Terry Bradshaw (NFL) for Nutrisystem versus Charles Barkley (NBA) for Weight Watchers.  (Janoff, 2011)

Whose fans will lose the most weight?  Maybe they should have a contest!


Mahoney, S. (2011, December 28) Softer Diet Industry Guns For Tubby Men.  mediapost.com.  Retrieved 2011, December 29, from
http://www.mediapost.com/publications/article/164882/softer-diet-industry-guns-for-tubby-men.html?edition=41687

Schultz, E.J.  (2011, April 22)  Weight Watchers picks a new target: men.  adage.com.  Retrieved 2011, December 28, from
http://adage.com/article/news/weight-watchers-picks-a-target-men/227155/

Janoff, B. (2011, December 26) Charles Barkley Vs. Terry Bradshaw: Pro Athletes Line Up For Battle Over Waistland.  thebiglead.com.  Retrieved 2011, December 28, from

http://thebiglead.com/index.php/2011/12/26/charles-barkley-vs-terry-bradshaw-pro-athletes-line-up-to-lose-weight/

How do you make a grooming product macho?

9/2/10

Hire a NFL football player to promote it.

While I’m not usually a fan of celebrity endorsements, this approach makes sense to me. It takes a secure man to use some of these products, so if it takes encouragement from Michael Strahan to convince them that buying VaseIine for Men is ok, then why not?

Now comes word that P&G is insuring Troy Polamalu’s trademark curly hair for $1 million dollars, on behalf of Head & Shoulders. (Mahoney, 2010)

It’s a cute idea, but I’m not sure if it will sell shampoo. I guess we’ll wait and see.


Mahoney, S. (2010, August 31). P&G Insures Troy Polamalu’s $1 Million Curls. mediapost.com. Retrieved September 1, 2010, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=134735&nid=118153