Hire a NFL football player to promote it.
While I’m not usually a fan of celebrity endorsements, this approach makes sense to me. It takes a secure man to use some of these products, so if it takes encouragement from Michael Strahan to convince them that buying VaseIine for Men is ok, then why not?
Now comes word that P&G is insuring Troy Polamalu’s trademark curly hair for $1 million dollars, on behalf of Head & Shoulders. (Mahoney, 2010)
It’s a cute idea, but I’m not sure if it will sell shampoo. I guess we’ll wait and see.
Mahoney, S. (2010, August 31). P&G Insures Troy Polamalu’s $1 Million Curls. mediapost.com. Retrieved September 1, 2010, from