In today’s celebrity obsessed world, it makes sense that companies would try to link their marketing efforts to celebrities. But will consumers really buy drinks just because a favorite celeb does? Sofia Vergara doesn’t seem to have done much for Pepsi. (And yet she is in this campaign as well.)
But hope springs eternal and now Burger King, who dropped to the number three player in the fast food category recently, is using David Beckham to push smoothies.
Alex Macedo, VP North America admits that since Burger King’s products are the same as McDonald’s they needed to find a way to stand out. (Schultz, 2012)
So what do you think? Will you be buying a smoothie at BK any time soon?
Here’s the ad if you haven’t seen it yet.
Schultz, EJ (2012, April 2) Burger King Enlists Celebs To Call Attention To New Menu. adage.com. Retrieved April 5, 2012, from